Chinese – Page 3 – Beautifaire

24 May

Chinese Beauty Giant Proya Fined for Mislabeling Product Concentration

SHANGHAI — Chinese skincare giant Proya Cosmetics has recently been fined by Hangzhou West Lake District’s Market Supervision Authority for a misleading product description that labeled an antiaging serum as containing the next concentration of lively ingredients than it actually did. Proya Cosmetics claimed Proya’s Elastic Brightening Youth Essence contained “2% ergothioneine” and “1% decarboxylated carnosine” on major social media platforms comparable to Douyin, WeChat Mall and Xiaohongshu. But a test conducted by the local authority showed that the actual concentration was 0.001 percent and 0.1 percent for the 2 ingredients, respectively, in line with the penalty decision. As an entirely owned subsidiary of Proya Cosmetics, Zhejiang Meiligu Electronic Commerce Co. Ltd., which was in command of operating the corporate’s e-commerce business,...

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10 May

Prada Taps Chinese Basketball Player Shuyu Yang as Brand Ambassador

by Beauty Tips

Fashion, Featured

Prada has named Chinese basketball player Shuyu Yang as its latest brand ambassador. The athlete appears in a series of photos and a brief film wearing pieces from the brand’s latest men’s collection and twiddling with a red basketball, or listening to music from a vintage turntable. With over 3 million followers on Weibo, China’s own Twitter, Yang reached national fame by helping China rating a bronze medal in the ladies’s 3×3 basketball tournament within the 2020 Summer Olympics in Tokyo. Shuyu Yang, Prada’s latest brand ambassador MengZhi/Courtesy of Prada Her gender-neutral appearance attracts a following just like the likes of singer Chris Lee, who's the face of each Gucci and Versace, in addition to Dior’s China ambassador Liu Yuxin. Each Lee and Liu are...

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18 Apr

Mytheresa Spotlights Chinese Talent Via Exclusive Collections

by Beauty Tips

Fashion, Featured

Mytheresa Spotlights Chinese Talent Via Exclusive Collections

LONDON — Mytheresa is prepared for an enormous reveal this week, unveiling 4 exclusive capsule collections from its debut China Designer Program. This system, which was announced last fall, is supposed to spotlight a recent generation of talent, and reflect Mytheresa’s ambitions in China and the Asia Pacific region. Designers Susan Fang, Di Du, Jaques Wei and Xuzhi Chen were chosen by a jury that included Tiffany Hsu, Mytheresa’s vp of fashion buying, and Chuxuan Feng, founding father of Huasheng Media and editor in chief of T Magazine China. Mytheresa will host a dinner in Shanghai on Tuesday with the 4 designers in attendance, and the collections will launch globally on Mytheresa the next day. The editorial and video were produced by a Chinese...

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4 Apr

Chinese Company Buys Cerruti 1881 and Kent & Curwen

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Fashion, Featured

Chinese Company Buys Cerruti 1881 and Kent & Curwen

LONDON – Guangzhou-based fashion company Biem.L.Fdlkk Garment has purchased the worldwide trademark rights of Cerruti 1881 and Kent & Curwen, two brands whose owners have included Trinity Ltd. and Shandong Ruyi. The Chinese firm said it paid the equivalent of $62.18 million for the worldwide trademark rights of Cerruti 1881, and $41.45 million for the worldwide trademark of Kent & Curwen. The 2 brands were once owned by Trinity Ltd., as was Gieves & Hawkes, which was sold to Frasers Group last November. Trinity Ltd. was sold in 2017 by its owner, the Hong Kong-based sourcing giant Fung Group, to the now debt-laden Chinese fashion manufacturing giant Shandong Ruyi Technology Group. As reported, Cerruti 1881 fell victim to cuts because the Chinese owners struggled to...

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