Has the style industry reached an inflection point? In its most up-to-date 2022 Fashion IP 100 rating and 2022 Global Fashion IP White Paper, researchers from the Fashion Exchange have revealed a monumental shift within the mindset of the Chinese consumer. The white paper also offers perspectives concerning the growth, importance and impact of fashion brand collaborations.
The 2022 Fashion IP 100 rating, in its fourth yr and done in partnership with CBNData, shows a reshuffling of the highest brands while the whopping 43-page white paper, titled “Old World and Latest World: China’s Fashion Consumption in 2022,” presents deep insights into what’s driving brands and market growth in China. The white paper is a must-read for anyone trying to do business...
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