ChristmasTree Tag

HAVE YOU GOT ID? Your next Mugler purse won’t just carry your identification — it can have its own. The brand has teamed up with French blockchain specialist Arianee to roll out digital product passports within the Spiral Curve 01 and Spiral Curve 02 bags, starting with the purses available in shops and on the brand’s e-commerce site from September. Along with authentification and traceability, the digital passports will likely be “digital engagement platforms” that give users access to behind-the-scenes content, event invitation and early access sales, in accordance with Mugler. Owners can scan a QR code to begin the registration process for his or her bags, and the digital record will provide ownership validation, historical tracking and follow the purse should it...