“It’s very nice to be speaking with an industry that’s growing,” said Circana’s president of thought leadership, Don Unser.
After tracking declines in unit — and in certain cases, dollar — sales across several consumer goods sectors, beauty and its cross-channel resilience is a “glad place” for him, he quipped.
“You're the one industry that has been growing by each units and dollars,” said Unser, while Circana’s vp of beauty, Larissa Jensen, added: “Whenever you take a look at the whole industry, inclusive of mass and prestige, it’s a really healthy market — it’s up 13 percent.”
While the industry’s performance overall is promising, the expansion of prestige beauty particularly — which is up in each unit sales and dollar sales,...
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