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30 Jun

Consumers Dressing Up Again, but Often With a Twist,

Consumers Dressing Up Again, but Often With a Twist,
As summer gets underway, men and women are stepping out with dressier wardrobes. U.S. sales for adult tailored clothing and other dress clothing increased by 5 percent from January through April, led by men’s dress shirts, men’s suits and girls’s skirts. In truth, the dress clothing market is larger than it was pre-pandemic, with sales revenue 8 percent higher than 2019 levels, in keeping with Circana, formerly IRI and The NPD Group. “Hybrid work can be hybrid play,” said Maria Rugolo, apparel industry analyst at Circana. “Dressier trends, coinciding with the return to offices, events, travel and other activities, have consumers mixing and matching how they're wearing their wardrobes as a mirrored image of the hybrid lifestyle that has grow to...
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