Nearly a yr and a half after data providers NPD and IRI merged to form what's now Circana, the corporate has debuted a “Complete Beauty” integration allowing beauty insiders a comprehensive look into the industry’s cross-channel performance.
“That is the primary time we’re offering this view, and multi functional platform — neither [NPD nor IRI] could have done this on their very own,” said Larissa Jensen, senior vp, global beauty industry adviser at Circana.
Through Complete Beauty, brands and retailers can access point-of-sale data demonstrating the performances of beauty products and categories across channels.
“We’re able now to take a look at, for instance, what's the primary mascara brand across every part — mass, prestige — every part. That...
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