Equinox is expanding the advantages it offers to members by partnering with other luxury brands in fashion, travel, nutrition and entertainment.
Called Equinox Circle, this system is the brainchild of Julia Kim, vice chairman of strategic partnerships and business development for the high-end fitness company.
Kim said that is seen as a method to further engage its members by offering perks outside the “4 partitions” of Equinox’s 100-plus fitness clubs.
The launch will include eight brands including StockX, Bezel and Oura, and can expand to incorporate fashion brands in the long run, Kim said.
For 30 years, Equinox has steered clear of partnering with other brands, selecting as an alternative to supply members a spot to flee the trials of their every day lives....
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