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27 Apr

Authentic Brands Group to Kick Off Global Citizen Campaign

Authentic Brands Group to Kick Off Global Citizen Campaign
Authentic Brands Group has identified the mark in addition to the brand partners that it'll work with for its Global Citizen initiative. As reported in February, the brand development and marketing company is partnering with Global Citizen, the world’s largest international advocacy organization, to spur customers to make use of their purchasing power to drive change. The deal is a component of the nonprofit organization’s Take Motion campaign and can include an array of co-branded products, marketing activations and donation round-up programs. A percentage of the acquisition price of the co-branded merchandise will go to Global Citizen. “When consumers purchase items featuring the Take Motion mark, they'll know they're supporting positive global impact and are encouraged to develop into a worldwide citizen,”...
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18 Dec

Citizen Debuts Recent Watch Collection Inspired by ‘Avatar: The

Citizen Debuts Recent Watch Collection Inspired by ‘Avatar: The
Citizen is stepping into the “Avatar” world. To have a good time the launch of the highly anticipated film “Avatar: The Way of Water,” the Japanese brand has unveiled a group inspired by the James Cameron film. The gathering includes three timepieces inspired by the aquatic setting of “Avatar.” With the movie’s message of sustainability, the watches are all sustainably powered by Citizen’s proprietary eco-drive light technology and never need a battery. Avatar x Citizen Collection. The watch styles include the Men’s Wave, the Ladies’ Tree of Souls and the Unisex Wave. The Men’s Wave is inspired by diving and incorporates a leonopteryx, a creature used for transport by the characters in “Avatar.” The creature is showcased on the three-hand dial that incorporates a...
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