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7 Nov

Mugler’s Recent Bag ID, Louis Vuitton to Design the

by Beautifaire101
Beauty, Featured
HAVE YOU GOT ID? Your next Mugler purse won’t just carry your identification — it can have its own. The brand has teamed up with French blockchain specialist Arianee to roll out digital product passports within the Spiral Curve 01 and Spiral Curve 02 bags, starting with the purses available in shops and on the brand’s e-commerce site from September. Along with authentification and traceability, the digital passports will likely be “digital engagement platforms” that give users access to behind-the-scenes content, event invitation and early access sales, in accordance with Mugler. Owners can scan a QR code to begin the registration process for his or her bags, and the digital record will provide ownership validation, historical tracking and follow the purse should it...
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28 Nov

LVMH’s Archive Sale, Katie Grand’s Prize, Sandra Choi’s Claridge’s

by Beauty Tips
Fashion, Featured
OUT OF THE ARCHIVES: LVMH Moët Hennessy Louis Vuitton has launched Heristoria, a platform of archival and historical pieces. The platform goals to seek out treasures inside the company’s maisons and launch special sales of the unique items, each paired with experiences and services. “Heristoria reflects our passion for beautiful stories. Only a bunch like LVMH has the capability to bring such a diversity of iconic heritage items under one umbrella; objects which might be the continuing expression of our maisons’ know-how,” said LVMH group managing director Toni Belloni. The platform is grouped by decade, and tells a story of the era’s ethos and aesthetic, in addition to history from each bit. The primary release of things, titled “Preface” to launch the concept, brings...
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