QVC is giving its Master Beauty Class event one other go.
After the series’ successful first yr in 2022 — at that time, it was the retailer’s largest beauty event ever — QVC is taking the event across digital platforms to widen its reach.
“It’s now not about just connecting through the tv, we at the moment are casting such a large net to so many other platforms,” said Anna Baker, vp and general merchandise manager at QVC. Those platforms include TikTok, QVC.com, the retailer’s app, Facebook and YouTube. “[Our customer] is engaging with us on all of those different platforms.”
Participating brands include Too Faced, Peter Thomas Roth, Lancer, Tarte and Philosophy. It can also include Be Free, a recent hair care brand from...
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