Clean Tag
The clean beauty boom has gone mainstream.
In line with data from NielsenIQ, the movement for free-from and natural products has hit the mass market. Growth in such products overindexed when put next to beauty and private care sales, which grew 2 percent prior to now 12 months.
Anna Mayo, client director, NielsenIQ, believes the result's due as much to retailers because it is to consumers. “People have really taken the time and are educated on it,” Mayo said. “There’s been a variety of retailer push behind it, Sephora has a clean program, which might be probably the most famous. Ulta has done a variety of work with its Conscious Beauty program, and Goal and Walmart have badges now.”
Equally considered, though, are...
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27
Feb
Because the notion of “clean” has solidified its place in mainstream beauty marketing — July 15 is officially “National Clean Beauty Day” — the backlash against it's becoming louder, too.
For one, content creators — influencers, young brand owners and skincare experts with a loyal following online — have been questioning the meaning of the term.
“‘Clean’ means absolutely nothing,” said Dr. Shereene Idriss in a press release to WWD. (The Latest York City-based dermatologist — who is commonly dismantling misinformation in beauty on social media through her conversational #Pillowtalkderm sessions — had lost her voice, mockingly, and was unable to speak on the phone.)
“In case you ever tried to take a step back to seek out a regulated, uniform, data-backed and...
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