Clean – Page 2 – Beautifaire

24 Feb

Josie Maran is relaunching her namesake brand, WWD has learned exclusively. “I wanted to ascertain in and be sure that the road truly reflects the lady I'm today,” Maran said. “Asking, ‘Were we doing enough to assist the planet? What will we stand for now?’ And doubling down on the unique mission of sustainability and what I call chic-ological, which was bringing together high-end, luxury, chic, beautiful products and packaging that was also eco-friendly and clean, or back then it was called natural.” It was in 2007 that the model, actress and “clean” beauty pioneer founded her California-based skincare and cosmetics brand — long before the movement had a reputation. With argan oil on the core of her creations, from day one the...

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18 Jan

Maybelline Launches ‘Clean’ Green Edition Makeup

by Beautifaire101

Beauty, Featured

Maybelline Launches ‘Clean’ Green Edition Makeup

“Clean” beauty has gained a latest competitor within the mass market — Maybelline Recent York. The L’Oréal-owned brand, which WWD reported is makeup’s largest brand, is launching a latest collection of color cosmetics, called “Green Edition.” The products are vegan, and are formulated without parabens, petrolatum, formaldehyde, silicones, the preservative BHT and mineral oil, and promise to maintain a minimum of 70 percent natural-origin ingredients. The debut assortment includes the Superdrop Tinted Oil, Balmy Lip Blush and Mega Mousse Mascara, and can launch within the U.S. in the primary quarter, starting with the mascara and tinted oil by January 2022. The total line will probably be available in full distribution by March, which is able to include eight shades of the tinted...

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12 Jan

Hally Rides Clean Hair Dye Trend Into Stores –

by Beautifaire101

Beauty, Featured

Hally Rides Clean Hair Dye Trend Into Stores –

The clean hair trend has been around for some time, but a pandemic-driven rise in at-home coloring led more consumers to go looking for clean hair dyes. Cue Hally Hair — an ammonia-free, cloud foaming hair color line launched by former marketing executive Kathryn Winokur last 12 months that's now available at Ulta, Revolve and Urban Outfitters. She got here up with the thought when her summer intern asked for some time without work to go to the hair salon to repair a nasty at-home hair dye experience. “I just couldn’t consider that this was still happening. I’m 35 and I had a nasty run-in with Sun In once I was in eighth grade,” said Winokur. “I just kept researching the category and...

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22 Dec

Emma Brooks Named Brand Ambassador for Paul Mitchell Clean

by Beautifaire101

Beauty, Featured

John Paul Mitchell Systems has a latest brand ambassador for its “clean” hair line: Emma Brooks. “I knew working with Paul Mitchell was going to be a singular and different experience because I’ve been a loyal user of JPMS products since I used to be 14,” the 19-year-old influencer, who counts 3.6 million followers on TikTok and 1.7 million on Instagram, said in an announcement to WWD. “I'm a real and real fan of the brand,” she continued. “I used to have such nice, long hair in highschool and after I first got highlights, my hair was a disaster. I had just began preparing to compete in Miss Teen Louisiana and my coach really helpful me to Jim Compton, who owned a...

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