Climber Tag

On the surface, One by One’s latest campaign featuring completed climber Irina Galay looks like one other wintry scene, but its completion required overcoming extreme circumstances. Galay, the primary Ukrainian female to summit Mt. Everest and K2, was recruited to headline the campaign as a way to motivate people to beat their personal peaks. Along with braving subzero temperatures in a snowy Ukrainian forest for the photo shoot, the creative team needed to drive just a few hours outside of Kyiv and go through Bucha and other cities that were decimated by the Russian forces. During a joint interview Thursday afternoon together with her boyfriend Yuri Bauer, who helped to translate a few of her responses, Galay said “the tragedy of...