It’s a recent era for the Estée Lauder Cos.
For years, the sweetness company has held off from launching any of its brands on the retail behemoth that's Amazon, but in a change of strategy, Clinique is debuting within the U.S. Amazon Premium Beauty store on Wednesday.
Clinique can be the primary of a select few brands throughout the Estée Lauder Cos.’ portfolio to achieve this, in accordance with the corporate. It just isn't yet known which other brands will join.
Of the move, Fabrizio Freda, president and chief executive officer of the Estée Lauder Cos., said: “We're thrilled to be strategically expanding our consumer reach within the U.S. as a select few Estée Lauder Corporations brands open dedicated storefronts in Amazon’s fast-growing...
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