Inclusive Not Exclusive
Yes, the economy is uncertain. Yes, we're still experiencing inflation. Yes, in lots of cities, and business sectors, discrimination against age, race, religion, and sexual preferences not only stays but grows. Today, many consumers are directing their money to what's joyful and exquisite.
Joy in Spending
Worldwide, the wonder industry is predicted to exceed $716 billion by 2023 and $784.6 billion by 2027 (NPRD/IRI data). What's motivating shoppers to buy? What are they buying?
The wonder industry embraces what is exclusive, exceptional, different, and special, and since it employs an “inclusive” business model it could grow to be a winning template for all industries losing market share.
The wonder segments are steeped in emotion as beauty brings joy (a universal aspiration) providing...
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