Club Tag

Pharrell Williams is bringing together two of his brands for a pop-up experience. Williams’ Billionaire Boys Club and Ice Cream brands are joining forces with NFT project Doodles for “Doodle Beach,” a pop-up experience this weekend during Williams’ Something within the Water festival. The festival takes place within the multihyphenate’s hometown of Virginia Beach and is supposed as a celebration of the town’s culture. The brands are teaming up on an apparel collection to be sold through the pop-up. The gathering includes pieces like T-shirts, hats, shorts, towels and skateboards designed in a vibrant colorway and with cartoon images.  Courtesy of Doodles “We’re excited to work with Pharrell’s iconic skate brand Ice Cream on our first pop-up collaboration at Something within the Water Festival,”...