Clue Tag

PARIS — Because the lines between wellness and wonder proceed to blur, L’Oréal said Wednesday it has partnered with Clue, an app that tracks people’s menstrual cycles, so as to glean a greater understanding of the link between skin health and hormonal changes. In 2012, Danish and German entrepreneurs Ida Tin and Hans Raffauf cofounded Clue. Today, the app has greater than 12 million users in 190 countries. It's billed as a pacesetter in femtech and the digital health space. “At L’Oréal, we now have a powerful belief that the innovation that we bring to boost people’s beauty and well-being lies on the intersection of science and technology to satisfy consumers’ expectations and desires,” Barbara Lavernos, deputy chief executive officer in control...