Cocreate Tag

It was a provocative thought: What if consumers not only had a tangible say in a brand’s product development, but could experience its products in each physical and digital realms, all without relinquishing their data? Such was the genesis of Kiki, a beauty brand debuting Tuesday with one stock keeping unit and a Kiki World membership platform that enables consumers to forged votes and supply feedback while earning points and virtual collectibles. “Without delay, beauty stands on the shoulders of customer recommendations and creator content, yet there’s no way for these two most significant groups to be rewarded consistently unless they've a brand deal,” said Jana Bobosikova, chief executive officer of Kiki, who cofounded the brand with chief creative...