With scale on one hand and data on the opposite, P&G Beauty and Walmart Inc. have joined forces to create latest paradigms in brand incubation.
The manufacturer — among the many world’s largest, with estimated beauty revenue of $14 billion in 2020 — has teamed with the world’s largest retailer on a genderless, Gen Z-focused hair care brand, called NOU. The name, which is an abbreviation for Next of Us, launched online with Walmart in August and is now rolling out to greater than 2,500 doors. The eight debut stock keeping units are priced at $6.97 each.
Lately, P&G has eyed latest ways of excited about brands. The corporate launched My Black Is Beautiful in 2019 in a strategic shift from acquisition...
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