PARIS — Givaudan said it has launched the primary artificial intelligence-powered fragrance co-creation service with Tmall, Alibaba’s business-to-business consumer platform, in China.
The businesses revealed in early June 2021 that they'd partnered on what was dubbed T-Lab, meant to shorten end-to-end fragrance development to 4 weeks, compared with the normal 40 weeks, consistent with the fast-paced digital opportunities in China.
In China, where fragrance remained unpopular for a few years after the Cultural Revolution within the ’60s, there was a big resurgence of interest in perfume.
In accordance with Statista, fragrance sales in China are expected to achieve $1.27 billion this yr, and between 2022 and 2026, the category’s compound annual growth rate is forecast to be 7.27 percent.
Givaudan said in a release...
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