comeback – Beautifaire

17 Apr

There may be life after L’Oréal. Michelle Phan, the pioneering social-media guru, is bringing back Em Cosmetics, the makeup brand she originally introduced in 2013 with the French conglomerate and that was acquired in 2015 by Ipsy, the influencer-fueled beauty subscription service she cofounded. During a Facebook Live session with Ipsy last month, Phan offered a glimpse on the resurrected Em Cosmetics, revealing it is going to feature “really great formulations,” retooled packaging and a latest philosophy. “The inspiration of Em shall be built on a extremely strong philosophy [of] what beauty is and the science behind beauty, too,” she said. On Instagram feeds for Phan and Em Cosmetics, and the brand’s web page, a refurbished brand logo has appeared that appears like...

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12 Nov

IGK Hair Makes Its West Coast Comeback With Las

by Beautifaire101

Beauty, Featured

IGK Hair goes back west. The hair care company will debut its third salon in Las Vegas on Dec. 13, occupying 1,800 square feet in the brand new Fontainebleau mega-resort. With 10 chairs and between 10 to fifteen stylists — a number of of whom have been recruited from the brand’s existing Latest York and Miami salons to begin — the salon opening comes nearly 4 years after IGK shuttered its Beverly Hills location in March 2020 resulting from the COVID-19 pandemic. “[Vegas] was the most effective probability for us to get back on the West Coast,” said Leo Izquierdo, who launched IGK’s first salon in 2016 in Miami’s Design District alongside fellow celebrity hairstylists Chase Kusero, Aaron Grenia and Leo’s...

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6 Nov

These ’80s Makeup Trends Are Making a Comeback for

by Beauty Tips

Fashion, Beauty, Hair, Makeup

Shoulder pads. The Breakfast Club. The start of music videos on MTV. These are only just a few defining moments that might come to cement the Nineteen Eighties as iconic. Were we to return in time, we’d find ourselves amongst a sea of fuchsia-colored lips, metallic eyeshadow, and vivid blush placed at our temples. At home, we’d have posters of Molly Ringwald and Rob Lowe on our partitions and our Walkmans could be blaring Whitney Houston’s eponymous album and Duran Duran on loop.In those days, hair that was greater than life and lipstick spoke for itself. The masses used Clariol Benders Hair Curlers to attain Madonna-esque curls and glossed their lips with Maybelline’s Kissing Potions. In Hollywood and on dance...

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14 Oct

17 Ulta Black Friday Deals We Hope Make a

by Beauty Tips

Beauty, Hair, Makeup

While the approaching months are a consumer’s paradise, those attempting to snag deals in the wonder and wellness space should mark their calendars for Ulta Beauty’s Black Friday deals.Last yr, Ulta Beauty's Holiday Blitz Sale operated a touch in a different way from other major retailers during Cyber weekend, offering a four-week-long sale with day by day drops and discounts changing on a 24-hour cycle. And while that point period sounds unbelievable, be warned that items can sell out fast — and that’s since the discounts are rattling good.Deals of up 50% were featured across beloved brands like Lancome, Viktor & Rolf, Urban Decay, Cerave, and Tarte Cosmetics. (We’re assuming the latter’s Shape Tape Full Coverage Concealer rings just a...

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