Commercializing Tag

PARIS — L’Oréal is ceasing the commercialization of Decléor, the French beauty brand it acquired in 2014. “L’Oréal has a portfolio of complementary brands. The group’s strategy is to amass and, sometimes, exit brands, to maintain a really strong portfolio and the complementarity it must thrive over the long run,” the group said in an announcement. “The success of L’Oréal Dermatological Beauty relies on a method and a business model focused on brands prescribed by health care professionals. Under these conditions, the division has decided to stop the commercialization of Decléor,” L’Oréal continued. Further details couldn't be learned. The news comes lower than three weeks after L’Oréal said it was exiting its investment in Sanoflore, a green beauty brand it acquired in 2006. That,...