Communications – Beautifaire

24 Oct

Beauty PR Firm Behrman Communications Rebrands, Onboards Gianna Cesa

Beauty PR firm Behrman Communications has brought on executive vp Gianna Cesa as partner, and shall be often known as Behrman-Cesa Communications. Founded in 1985 by Nancy Behrman with one client — Kiehl’s — the firm has offices in Recent York and Los Angeles and has worked with corporations including It Cosmetics, Illume and Irene Forte Skincare. “We plan on growing the business. We’ve specialized in beauty and wellness, and we plan to take a rather more global approach with that,” said Behrman, who will proceed to move up the firm alongside Cesa. “It is a legacy business that Nancy built a real foundation for,” said Cesa, who first joined the corporate in 2010 as an account executive. “We...

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14 Jun

EXCLUSIVE: Kering Launches Corporate Communications and Event Strategy

by Beauty Tips

Fashion, Featured

EXCLUSIVE: Kering Launches Corporate Communications and Event Strategy

PARIS — To mark its tenth anniversary, Kering will launch a broad communications and event strategy to lift awareness of its history and brand values. The previous Prinault-Printemps-Redout, or PPR, became Kering in June 2013, because it morphed right into a pure luxury and fashion player under the direction of chairman and chief executive officer François-Henri Pinault. To have a good time a decade of the moniker, the corporate plans numerous projects to lift awareness and and brand recognition of the Balenciaga, Bottega Veneta, Gucci, Alexander McQueen and Saint Laurent parent company. A company promoting campaign will probably be launched within the third quarter of the yr to shine a highlight on the Kering corporate name and its role in the posh world. Cesar-nominated documentary...

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9 May

Why Communications and Marketing Execs Are Getting CEO Jobs

by Beauty Tips

Fashion, Featured

Why Communications and Marketing Execs Are Getting CEO Jobs

Fashion’s future CEOs could be very familiar to the media crowd. A growing variety of communications and marketing executives are entering the corner office, with Robert Triefus the most recent, attributable to assume the management helm of Italian outerwear firm Stone Island effective June 1, just one month after exiting Gucci as senior executive vp, corporate and brand strategy. The elevation last March of Dior’s Olivier Bialobos to deputy managing director accountable for global communication and image also underscores the crucial role of fashion’s storytellers, brand builders and image architects in a consumer-centric age. Siddhartha Shukla, deputy general manager of Lanvin, and Jenny Galimberti, chief executive officer of JW Anderson, are other examples of seasoned communication professionals now leading European fashion houses. Siddhartha Shukla Courtesy...

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7 Dec

Parfums Christian Dior Names Recent International Communications Director –

by Beautifaire101

Beauty, Featured

Parfums Christian Dior Names Recent International Communications Director –

BEAUTY FOLDER: Parfums Christian Dior has named Alexis Barichella its latest director of international communications, effective Jan. 4, WWD has learned. Previously, Barichella was senior vp at communications agency Karla Otto in Paris. His resume also includes stints at Maison Alaïa, Yves Salomon, Gucci, Lucien-Pellat Finet and Louis Vuitton, based on his LinkedIn profile. He has an MBA in luxury brand marketing and international management from the Institut Supérieur de Marketing du Luxe, a part of the EDC Paris Business School. Barichella takes over the position from Jérôme Pulis, and reports to Olivier Bialobos, One Dior chief communication and image officer, and functionally to Claudia Marcocci, brand general manager at Parfums Christian Dior. Cueing up closer coordination of its fashion and beauty activities, Bialobos...

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