Brooke Shields on Hair Care Line, Community and Entrepreneurship

1 Jun

For Brooke Shields, Start is greater than only a hair care brand. It’s a latest starting with beauty. At WWD’s annual Beauty Inc CEO Summit in Miami, Shields sat down with Beauty Inc editor in chief Jenny B. High quality to debate her relationship with beauty, starting Start, constructing a community and the similarities between entrepreneurship and the entertainment industry. “My relationship with beauty was all the time either work related or vanity,” she said. “It’s only been on this era of my life that I began to appreciate that it appears like self care and a privilege.” It seems her customers and followers felt the identical way. Prior to constructing Start, a hair care line formulated for girls 40-plus, Shields began Starting...

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28 May

How Beauty Brands Summer Fridays and Trinny London Leverage

by Beautifaire101

Beauty, Featured

Just two years after the brand entered the category in 2022, Trinny London’s skincare assortment comprises 42 percent of the 2017-founded beauty brand’s overall business. “The retention is incredibly high, and consumers are buying into your complete routine, which is exciting,” said founder and TV personality Trinny Woodall in a conversation with Summer Fridays cofounder Marianna Hewitt moderated by WWD’s senior beauty editor Kathryn Hopkins. This retention has been made possible largely on account of the brand’s data-informed approach to storytelling, Woodall said. “We don’t just try to sell you product, we try to have interaction you as a girl and take into consideration what’s worrying you straight away, the way you’re feeling,” she continued, adding that roughly 1 million customers...

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23 May

Sephora Dials Into Community

by Beautifaire101

Beauty, Featured

All brands and retailers want to ascertain a dialogue with their customers — but Sephora wants to advertise one amongst themselves. Today will see the launch of a latest platform, the Beauty Insider Community, with which Sephora encourages communication between its fans. The digital experience is now continue to exist Sephora’s app and sephora.com, with additional features rolling out Aug. 22. The retailer already has maintained several community platforms on sephora.com to this point — from BeautyTalk to Beauty Board and rankings and reviews — but that is the primary time community-centric initiatives might be aggregated in a single place, in accordance with Mary Beth Laughton, Sephora’s senior vp of digital. Additional features include Beauty Matches, which filters photos and reviews by users...

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31 Mar

The photoshop community ‘fixing’ celebrity faces to sinister levels

by Beauty Tips

Beauty, Featured

Performing quite a lot of surgical procedures digitally, the Instagram and TikTok accounts promote an unsettling definition of beauty Cultural turning points are rarely the grand, seismic events you examine in textbooks. Sure – there’s 9/11 or Obama being elected to office, but there’s also the iPhone, Caitlyn Jenner coming out, and Beyoncé’s Lemonade. And whether we prefer it or not, there are many smaller (more trivial) moments which work just as hard to maintain culture ticking. Think that Snapchat dog filter or Bella Hadid’s alleged nose job. It’s on the intersection of those two particular phenomena that a disturbing recent trend has emerged: Instagram accounts dedicated to photoshopping celebrities and giving them imagined...

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