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17 Sep

Created For Our Community, Designed Just For You –

Created For Our Community, Designed Just For You –
The newest innovation in facial cleanser in greater than 20 years is finally here! And it was made possible by a team of scientists and clinicians dedicated to elevating the science behind Olay while closing the STEM gap for ladies and ladies of color world wide. That’s why their labs are full of a various team of scientists and engineers that work together to bring Olay products to life. Greater than half of Americans today are multicultural—and other people with more melanin wealthy skin produce 3x more sebum than those with lighter skin-tones. So, Olay Principal Scientist, Dr. Rolanda Wilkerson, and the Olay team desired to be sure that the subsequent generation of facial cleanser could provide a tremendous experience while...
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24 Aug

Does mental property exist in the sweetness community?

Does mental property exist in the sweetness community?
In 2015, the L.A. based make-up artist and photographer Vlada Haggerty posted a picture to her Instagram that even those unfamiliar with the Instagram beauty community have likely come across in some capability by now: a pair of molten gold lips dripping color, mouth open and teeth barely exposed. It might go on to turn into one among the artist’s signatures and some of the copied editorial make-up images. Everyone from Kylie Jenner’s beauty label to LVHM’s Make Up For Ever and the style brand Guess appear to have knocked it off in numerous iterations, starting from packaging to t-shirts. Haggerty has been each outspoken about these alleged infringements and fought back with lawsuits. Haggerty‘s situation isn’t unique. On the subject of the copycat...
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1 Jun

Brooke Shields on Hair Care Line, Community and Entrepreneurship

Brooke Shields on Hair Care Line, Community and Entrepreneurship
For Brooke Shields, Start is greater than only a hair care brand. It’s a latest starting with beauty. At WWD’s annual Beauty Inc CEO Summit in Miami, Shields sat down with Beauty Inc editor in chief Jenny B. High quality to debate her relationship with beauty, starting Start, constructing a community and the similarities between entrepreneurship and the entertainment industry. “My relationship with beauty was all the time either work related or vanity,” she said. “It’s only been on this era of my life that I began to appreciate that it appears like self care and a privilege.”  It seems her customers and followers felt the identical way. Prior to constructing Start, a hair care line formulated for girls 40-plus, Shields began Starting...
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28 May

How Beauty Brands Summer Fridays and Trinny London Leverage

How Beauty Brands Summer Fridays and Trinny London Leverage
Just two years after the brand entered the category in 2022, Trinny London’s skincare assortment comprises 42 percent of the 2017-founded beauty brand’s overall business. “The retention is incredibly high, and consumers are buying into your complete routine, which is exciting,” said founder and TV personality Trinny Woodall in a conversation with Summer Fridays cofounder Marianna Hewitt moderated by WWD’s senior beauty editor Kathryn Hopkins. This retention has been made possible largely on account of the brand’s data-informed approach to storytelling, Woodall said. “We don’t just try to sell you product, we try to have interaction you as a girl and take into consideration what’s worrying you straight away, the way you’re feeling,” she continued, adding that roughly 1 million customers...
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