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23 May

Sephora Dials Into Community

Sephora Dials Into Community
All brands and retailers want to ascertain a dialogue with their customers — but Sephora wants to advertise one amongst themselves. Today will see the launch of a latest platform, the Beauty Insider Community, with which Sephora encourages communication between its fans. The digital experience is now continue to exist Sephora’s app and sephora.com, with additional features rolling out Aug. 22. The retailer already has maintained several community platforms on sephora.com to this point — from BeautyTalk to Beauty Board and rankings and reviews — but that is the primary time community-centric initiatives might be aggregated in a single place, in accordance with Mary Beth Laughton, Sephora’s senior vp of digital. Additional features include Beauty Matches, which filters photos and reviews by users...
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31 Mar

The photoshop community ‘fixing’ celebrity faces to sinister levels

The photoshop community ‘fixing’ celebrity faces to sinister levels
Performing quite a lot of surgical procedures digitally, the Instagram and TikTok accounts promote an unsettling definition of beauty Cultural turning points are rarely the grand, seismic events you examine in textbooks. Sure – there’s 9/11 or Obama being elected to office, but there’s also the iPhone, Caitlyn Jenner coming out, and Beyoncé’s Lemonade. And whether we prefer it or not, there are many smaller (more trivial) moments which work just as hard to maintain culture ticking. Think that Snapchat dog filter or Bella Hadid’s alleged nose job. It’s on the intersection of those two particular phenomena that a disturbing recent trend has emerged: Instagram accounts dedicated to photoshopping celebrities and giving them imagined...
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1 Mar

Does mental property exist in the wonder community?

Does mental property exist in the wonder community?
Exploring the wonder industry’s lack of legal protection in relation to matters of the body In 2015, the L.A. based make-up artist and photographer Vlada Haggerty posted a picture to her Instagram that even those unfamiliar with the Instagram beauty community have likely come across in some capability by now: a pair of molten gold lips dripping color, mouth open and teeth barely exposed. It might go on to turn out to be one in all the artist’s signatures and one of the vital copied editorial make-up images. Everyone from Kylie Jenner’s beauty label to LVHM’s Make Up For Ever and the style brand Guess appear to have knocked it off in numerous iterations, starting from...
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17 Nov

TikTok’s Sister App Lemon8 Is Cultivating a Fledgling Beauty

TikTok’s Sister App Lemon8 Is Cultivating a Fledgling Beauty
TikTok parent company ByteDance appears to hope lightning can strike twice within the U.S. market with its Lemon8 app. Introduced in Japan in 2020, Lemon8 launched within the U.S. this past February — around the identical time legislative efforts to limit TikTok ramped up — and inside one month, it briefly ranked among the many top 10 most downloaded apps on the U.S. App Store. On the app, users can post and examine beauty, fashion and lifestyle content — namely in the shape of static photos, though video-sharing is an option as well — and, like TikTok, the app’s central feature is its “For You” page, which features content tailored to a user’s interests. Beauty and wellness are amongst Lemon8’s...
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