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13 Oct

The Top 10 Beauty Firms by Earned Media Value

The Top 10 Beauty Firms by Earned Media Value
Makeup brands are still leading the charge in relation to earned media value. While nine out of the highest 10 brands by EMV saw month-over-month declines during August — namely attributable to a seasonal deceleration of launches — Profit Cosmetics saw a surge in momentum because of the late-July launch of its Fanfest Mascara. The brand netted $32.2 million EMV for the month, up 15 percent versus July. The #FanfestMascara was one in every of the brand’s top EMV-driving hashtags, netting $2.6 million EMV from 445 creators in August. “Historically, October and December are inclined to be big months for beauty EMV, largely attributable to Halloween and Christmas promotions,” said Alexander Rawitz, director of content marketing at CreatorIQ, Tribe Dynamics’...
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11 Sep

Firms and Brands Donating to Moroccan Earthquake Relief –

Firms and Brands Donating to Moroccan Earthquake Relief –
De Agostini via Getty Images A 6.8 earthquake struck Morocco on Friday, damaging villages within the High Atlas mountain region and the historic city of Marrakech. The death toll has climbed to almost 2,500. It’s the deadliest earthquake Morocco has seen in a long time. In 1960, a 5.8 earthquake devastated the country, leaving 12,000 dead and hundreds more homeless. “I'm deeply saddened by the lack of life and devastation attributable to the earthquake in Morocco,” President Joe Biden wrote in a press release on Saturday. “We're working expeditiously to make sure Americans in Morocco are protected, and stand ready to offer any essential assistance for the Moroccan people.” As recovery efforts proceed, several corporations have pledged hundreds of dirhams to assist the...
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1 May

Despite Russian Invasion, Ukrainian Firms Tackle Recent Ventures

Despite Russian Invasion, Ukrainian Firms Tackle Recent Ventures
As Ukraine continues to resist the most important full-scale military aggression in Europe since World War II, domestic fashion brands and other businesses try to maneuver forward in addition to they will. Some displaced employees and designers have returned to Ukraine after temporarily relocating to other countries. Other business owners, who proceed to be based abroad, are visiting more commonly to oversee production runs and check in with employees. To drum up interest in Ukrainian fashion, design and tech resources, the inaugural three-day Ukrainian Creators Fair featuring the creations of 120 Ukrainian makers was a sellout ticketed event in Recent York City. As of last fall, the World Bank estimated that the price of rebuilding Ukraine could be around $349 billion —...
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23 Apr

The ten Top-growing Beauty Firms In 2022 – WWD

The ten Top-growing Beauty Firms In 2022 – WWD
Every 12 months, the WWD Beauty Top 100 ranks the world’s largest beauty manufacturers by sales. Listed below are the brands that saw the best sales gains in 2022. Bloomage Biotechnology Corp. Ltd., +52% Oddity, +45% Kiko SpA, +41.6% Puig, +40% Galderma, +33% Yunnan Botanee Bio-Technology Group Co. Ltd., +32% Cosnova, +31% E.l.f. Beauty, +31% Joy Group, +30% Euroitalia, Maesa +37% each To see the complete list in its entirety, subscribe to WWD Beauty Inc here. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '1378822052216463'); fbq('track', 'PageView'); ...
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