Company – Beautifaire

25 May

EXCLUSIVE: Topicals Founder Tells All About New Holding Company

Courtesy of CODB Textured hair care brand, Bread Beauty Supply, just found a new home with Cost of Doing Business (CODB). This brand new holding company was founded by Topicals CEO Olamide Olowe and president Sochi Mbadugha, who are also now Bread’s new strategic advisors. From Topicals’s clever brand films to Bread’s cheeky branding, like their trademarked scalp massager, “scalp-thingy,” the acquisition is one that makes total sense—especially as one of CODB’s first. “Typically when a Black-owned business gets acquired, so many things are changed and altered in a way that isn’t serving our community,” Olowe tells ESSENCE exclusively. That’s why, for Bread founder Maeva Heim, being acquired by another Black business is the point. “They understand what it takes to build...

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2 Apr

Il Makiage Parent Company Launches SpoiledChild Wellness Brand

by Beautifaire101

Beauty, Featured

Oddity, the parent company behind Il Makiage, has made its second strike in beauty. The corporate, which counts strong technological capabilities as its key differentiator, is launching its second brand on Wednesday. Called SpoiledChild, the brand will launch directly on its website with 17 refillable stock keeping units across hair care and skincare, priced from $45 to $95. SpoiledChild marks Oddity’s pivot to a multibrand beauty business, with it only sharing management and technology with Il Makiage. “The one thing that's shared between Il Makiage and SpoiledChild is the tech side, and the tech team provides services to construct each brands,” said Oran Holtzman, Oddity’s chief executive officer. “We launched Il Makiage in 2018 as a d-to-c beauty brand, and three to...

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21 Mar

Skincare Company Founder Brandon Truaxe Fired

by Beautifaire101

Beauty, Featured

Skincare Company Founder Brandon Truaxe Fired

A Canadian judge ruled Friday morning to oust Deciem founder Brandon Truaxe. The judge granted an injunction from the Estée Lauder Cos. Inc., searching for to have Truaxe removed and co-ceo Nicola Kilner appointed the only, interim ceo. The injunction followed Truaxe’s Monday Instagram post where he unilaterally shut down the business. Tuesday, stores began closing, and Wednesday afternoon, Lauder — which owns a 28 percent stake within the business — filed for an injunction in Canada, searching for to oust Truaxe from the corporate’s board and his ceo position (he referred to himself as “employee,” not ceo). Andrew Ross, executive vice chairman of strategy and latest business development at Lauder, and Pasquale Cusano, are actually the corporate’s only board members. Deciem is anticipated...

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12 Mar

Nailboo Parent Company Raises Money, Plans Recent Nail Products

by Beautifaire101

Beauty, Featured

Nailboo Parent Company Raises Money, Plans Recent Nail Products

Underlining Beauty, the parent company of Nailboo, has raised a $6 million seed round that it plans to make use of to scale up the business. The round was led by Peter Warnøe and Christian Tarp at Nordic Eye Enterprise Capital, a fund in Denmark. With the capital, Underlining intends to expand its direct-to-consumer business, create more product lines and launch in retail. At once Underlining operates three brands: TatBrow, Nailboo and Hide, a skincare line. The corporate relies in Miami, and was founded by Raz Romanescu. Amanda Johnson, the cofounder of Mented, joined Underlining as chief marketing officer in 2021. “We wish to turn out to be a worldwide consumer distribution company with a portfolio of iconic brands,” said Romanescu in an...

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