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22 May

A Comprehensive Guide to the Mermaidcore Aesthetic for Summer 2023

For those who purchase an independently reviewed services or products through a link on our website, WWD may receive an affiliate commission. In this text View More Fashion trends ebb and flow just like the ocean’s tide. Nevertheless, Tiktok aesthetics — micro-trends often ending with ‘core’ — can come and go within the blink of a watch. Most of those aesthetics are too area of interest to make a ripple effect of impact like a standard fashion trend. That’s not the case with this under-the-sea aesthetic. Mermaidcore has swam against the TikTok core-ification tide with a 736% spike in recent Google searches for “mermaid style,” and Pinterest search data has seen a 614% uptick in searches for “mermaidcore.” There should be something within...
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21 May

Bad Birdie to Drop First Comprehensive Women’s Golf Collection

It’s not a stretch to say that Bad Birdie is a bit irreverent — the tagline for its latest women’s golf collection is: “Women’s golf apparel sucks. Bad Birdie has modified that.” The Scottsdale, Arizona-based brand launched six years ago with a goal to disrupt the staid men’s golf market. Its loud and colourful designs quickly made a mark with green-grass shops in addition to big-box sporting goods retailers on the lookout for a more-contemporary alternative to the larger, conservative golf brands. And now, Bad Birdie is popping its attention to women. This week, the brand will release its first-ever women’s capsule, a large 41-piece collection that Allison Lippincott, lead designer, predicts “will turn the ladies’s golf apparel market the wrong way...
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