DEAUVILLE, France — Department store chain Printemps has transformed its smallest store in France into a colourful concept store geared toward wealthy holiday-makers, in a preview of the brand new format it can roll out on a bigger scale at its Recent York flagship, set to open next 12 months.
The 12,900-square-foot store within the seaside town of Deauville is about to reopen on Friday after a five-month renovation that involved flattening partitions and opening windows to provide the neo-Norman style constructing, originally constructed in 1912, the texture of a lush private home.
“It’s a store that may turn into a memorable and essential destination in Deauville,” said Printemps chief executive officer Jean-Marc Bellaiche. “It’s our first store of this type. It’s...
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