ConciergeService Tag

Farfetch is making it easier to go exotic.  The posh fashion platform has expanded its Fashion Concierge service, helping the corporate’s best shoppers acquire the rare, the unique and the “incredibly hard to seek out” with the press of a button.  Farfetch’s stylists began offering the concierge service in 2017 to a select group of its private clients — the highest tier of the corporate’s loyalty program, where shoppers spend at the least $12,000 annually on the platform.  But now any of Farfetch’s private clients can submit requests to the “proprietary sourcing service” through the corporate’s app, receiving results via email and push notification.  And the sky appears to be the limit on just what big spenders can ask for.  Previously the service has procured...