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18 May

Consumers Battling Cost of Living Crisis Are Selecting Affordability

Affordability is the leading concern for 35 percent of worldwide consumers today, in response to latest survey data from EY, increasing by 10 percent since October 2022. EY’s Future Consumer Index surveyed greater than 21,000 consumers across 27 countries to know consumer sentiment and behaviors with 94 percent reporting that rising living costs are a priority. The priority is presented in shifts in purchasing habits and lots of say they're losing trust in retail and consumer product corporations. A majority of consumers, 92 percent, said they're concerned with their country’s economy and 39 percent said they expect their country’s economy to worsen over the following six months. As they shop, 79 percent of respondents said they feel food prices have increased during...
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18 May

‘Inexpensive Joy’ Helps Goal Sales, but Consumers Aren’t Impulse

Goal Corp. held its ground in the primary quarter. However the discounter has loads of competition and continued to get battered in discretionary goods within the early innings of 2023. The corporate also warned that the growing and industry-wide problem of inventory shrink would sap a further $500 million out of its earnings this yr. “We got here into the yr clear-eyed about what consumers are facing with persistent inflation and rising rates of interest,” said Brian Cornell, chair and chief executive officer, on a conference call with Wall Street analysts. “And we were determined to construct on the trust our guests have had in Goal by unifying as a team to deliver inexpensive joy each and every single day.”  Inexpensive joy, it...
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16 May

Kiki Desires to Co-create Beauty Products With Its Consumers

It was a provocative thought: What if consumers not only had a tangible say in a brand’s product development, but could experience its products in each physical and digital realms, all without relinquishing their data? Such was the genesis of Kiki, a beauty brand debuting Tuesday with one stock keeping unit and a Kiki World membership platform that enables consumers to forged votes and supply feedback while earning points and virtual collectibles. “Without delay, beauty stands on the shoulders of customer recommendations and creator content, yet there’s no way for these two most significant groups to be rewarded consistently unless they've a brand deal,” said Jana Bobosikova, chief executive officer of Kiki, who cofounded the brand with chief creative...
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8 May

Womaness Taps Consumers For Latest Fund Raise – WWD

Slug: Newsfeed Womaness is occupied with funding in another way. The menopause solutions brand is doubling down on community and word-of-mouth marketing with its latest raise.  Founders Sally Mueller and Michelle Jacobs set out to begin the brand’s third fundraise, but knowing the investor market was tougher than ever — not to say women-founded and women-centric brands are sometimes underfunded — they selected to work with three Los Angeles-based investors — Carol Cheng, Annie Bellanger and Ellen Chen — to form a special purpose vehicle (SPV). This format brought women of all ages and all investor experience to the brand’s cap table with checks starting from $5,000 to $50,000, raising nearly $1 million total — though the brand remains to...
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