SEOUL — Seoul Fashion Week‘s spring 2024 edition took place one month sooner than usual amid the stifling late-summer heat, with fashion enthusiasts braving faux furs and leather balaclavas to see and be seen.
South Korea’s largest fashion event reset its calendar from October to September for the primary time since its inception in 2000, and took advantage of the star wattage of the Korean entertainment industry with a view to bounce back from the consequences of COVID-19. Face masks had been compulsory in hospitals and other public areas within the Asian country until as recently as May, making the 2024 spring collection the primary truly mask-free event.
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