MILAN — Fendi Casa’s collection is expanding, reflective of an increasing desire from Fendi customers to be a part of the brand’s lifestyle, in keeping with Alberto Da Passano.
The chief executive officer of Fashion Furniture Design, or FF Design, the three way partnership Design Holding and Fendi established in 2021 to provide and distribute the Casa collections, identified throughout a visit on the brand’s sprawling flagship in Milan the various references that connected the furniture to the Rome-based luxury label. “Every bit, every accessory and object is consistent with Fendi’s style and luxury positioning,” said Da Passano.
For instance, during Design Week, Fendi Casa introduced the The Peekasit sofa in collaboration with Controvento design studio, inspired by Fendi’s signature Peekaboo bag....
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