A Canadian retailer’s controversial campaign that focused on euthanasia has come to a detailed.
While messaging about end-of-life experiences and euthanasia aren’t routine for retailers, La Maison Simons, which is more commonly often known as Simons, had gone that route with a video. On Oct. 24 the corporate posted on its site a video titled “All Is Beauty.” The three-minute clip was posted ia day after the terminally ailing subject of it, 37-year-old Jennyfer Hatch, had taken her life.
Within the clip she made a case for what is thought in Canada as “medical assistance in dying.” Hatch discussed life and death and the way she was searching for beauty, nature and connection in her final days. After Simons got here...
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