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Cool Tag

18 Dec

Glossier made beauty cool… after which the vibe shift

Marisa Meltzer’s recent book about Emily Weiss’s billion-dollar beauty brand charts the culture-defining rise of Glossier. Here, Naomi Attwood gives you a glimpse into the exposé I remember the launch of the primary ever Glossier products in 2014. I used to be the wonder editor of ASOS Magazine on the time and happened to be in Recent York, so attended the pop-up with my co-workers. Once there, having shelled out the obligatory $80 for a set of 4 products, the sales assistant snapped my picture and, in a surreal moment, Emily Weiss stepped onto the shop floor and photobombed me. Despite having paid through the nose for branded Vaseline and a twig that...
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17 Nov

Will it ever be ‘cool’ to quit smoking?

Despite the health dangers, the image of the smoker as an elegant, louche, sexy figure is one we’ve never quite been capable of shake as a society. Can anything be done to change that? Smoking looks cool. It’s an unlucky reality given how bad cigarettes are to your health. Blame movies, blame promoting, blame James Dean, Margot Tenenbaum and Lily-Rose Depp, blame the Marlboro Man – regardless of the source, the image of the smoker as an elegant, louche, sexy figure is one we’ve never quite been capable of shake as a society. Quitting smoking, however, paints a less glamorous picture filled with beige nicotine patches and preachy PSAs. Can something be done...
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27 Oct

Why the cool girl great thing about Dazed and

30 years on from the coming-of-age film’s release, the senior girls look as effortlessly cool as ever. To have fun the landmark anniversary, we unpack the enduring appeal of the 70s styles Has any film so perfectly captured the unreachable yet relatable coolness of the older girls in school quite like Dazed and Confused did? Of their tube socks and ‘senior’ sweatshirts, yelling “air raid” and covering the freshman girls in flour and ketchup. Discussing the male pornographic fantasy at the guts of Gilligan’s Island while touching up their make-up and smoking in the toilet. Cruising around after dark with their friends, on the lookout for beer, boys and parties. The senior girls of...
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