CornerShop Tag

LONDON — Kim Kardashian’s Skims has taken over Selfridges Corner Shop. That is the brand’s first European pop-up and can run until July 8. The space is a collaboration with French-Canadian creative director and designer Willo Perron of Perron-Roettinger, featuring diving boards and palm tree structures. Chin Chin Labs will provide ice cream for shoppers on the Corner Shop. Skims at Selfridges Corner Shop. Courtesy of Skims “Our customers in Europe have been asking for a Skims pop-up experience since we launched our first pop-up two years ago, so I’m thrilled to bring Skims Swim to London for the primary time ever and take over The Corner Shop at Selfridges with our most conceptual pop-up experience to this point,” said Kim Kardashian, cofounder and inventive director...