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21 Oct

P&G Beauty’s Alex Keith Talks Corporate Purpose – WWD

P&G Beauty’s Alex Keith Talks Corporate Purpose – WWD
A through-line of Alex Keith’s 34-year profession with P&G Beauty is the corporate’s involvement with Look Good Feel Higher. “For so long as I can remember, Look Good Feel Higher has been an element of this industry,” said Keith, who's now the chief executive officer of the division and was presented with the 2023 Corporate Champion Award on the BeautyCares DreamBall last week. “I joined P&G in 1989, one 12 months after Google was founded.” “The efforts Look Good Feel Higher have undertaken across these 30-plus years have made an actual difference in how they’ve supported literally hundreds of thousands of individuals facing cancer,” she continued. “Thirty years ago, P&G Beauty support helped fund Look Good Feel Higher’s first website. Truthfully, after...
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14 Jun

EXCLUSIVE: Kering Launches Corporate Communications and Event Strategy

EXCLUSIVE: Kering Launches Corporate Communications and Event Strategy
PARIS — To mark its tenth anniversary, Kering will launch a broad communications and event strategy to lift awareness of its history and brand values. The previous Prinault-Printemps-Redout, or PPR, became Kering in June 2013, because it morphed right into a pure luxury and fashion player under the direction of chairman and chief executive officer François-Henri Pinault. To have a good time a decade of the moniker, the corporate plans numerous projects to lift awareness and and brand recognition of the Balenciaga, Bottega Veneta, Gucci, Alexander McQueen and Saint Laurent parent company. A company promoting campaign will probably be launched within the third quarter of the yr to shine a highlight on the Kering corporate name and its role in the posh world. Cesar-nominated documentary...
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21 Apr

Artists are calling out the gross corporate greed of

Artists are calling out the gross corporate greed of
The Cure’s Robert Smith recently convinced Ticketmaster to refund ‘unduly high’ fees to their fans – could this be the beginning of artists holding the ticket-selling giant to account? At present, you’d be hard-pressed to search out a music fan with any positive thoughts about Ticketmaster. While from two very different musical camps, The Cure’s Robert Smith and his goth army seem ready to hitch the Swifties in a battle against the ticketing giant as one other fan base burned by pricing. As tickets went on sale for the band’s US tour, prices were nearly doubled because of hefty service fees, facility charges and a processing fee. Despite purposefully setting their prices at an...
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