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MILAN — At Prada, leather goods are “a symbolic a part of its history and future,” said the group’s chief executive officer Andrea Guerra last week, as the corporate reported that for the primary time it generated quarterly sales of greater than 1 billion euros.
“The brand is agile with drops and novelties but in addition a patient developer of iconic products which are paying off well,” said Guerra.
Working example, the Galleria, first conceived in 2007, has change into a successful carryover signature bag, and Prada is once more highlighting this design through a recent impactful campaign fronted for the primary time by Scarlett Johansson and art-directed by Venezuelan-American artist Alex Da Corte.
In an interview with WWD, Da Corte explained that...
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