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27 Mar

Estée Lauder Cos. Launches Clinique on Amazon

Estée Lauder Cos. Launches Clinique on Amazon
It’s a recent era for the Estée Lauder Cos. For years, the sweetness company has held off from launching any of its brands on the retail behemoth that's Amazon, but in a change of strategy, Clinique is debuting within the U.S. Amazon Premium Beauty store on Wednesday. Clinique can be the primary of a select few brands throughout the Estée Lauder Cos.’ portfolio to achieve this, in accordance with the corporate. It just isn't yet known which other brands will join. Of the move, Fabrizio Freda, president and chief executive officer of the Estée Lauder Cos., said: “We're thrilled to be strategically expanding our consumer reach within the U.S. as a select few Estée Lauder Corporations brands open dedicated storefronts in Amazon’s fast-growing...
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9 Dec

The Latest Beauty Executive Moves at Esté Lauder Cos.,

The Latest Beauty Executive Moves at Esté Lauder Cos.,
Guillaume Jesel Thomas Mangieri Guillaume Jesel, most recently the worldwide president at Tom Ford Beauty for eight years, has been promoted to president, global brands, Tom Ford Beauty, Balmain Beauty and luxury business development on the Estée Lauder Cos. In his role, Jesel will proceed to oversee the expansion of Tom Ford Beauty, and can spearhead the worldwide development of Balmain Beauty, with whom Lauder inked a license last month. Bruce Weiss courtesy photo Vitamin business Goli Nutrition has a recent chief executive officer. Bruce Weiss, formerly the vp and head of health and well-being of Church & Dwight’s strategic business unit, has been named to the role. Weiss is the corporate’s first CEO and can work alongside Goli founder and president, Michael Bitensky....
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7 Dec

The Estée Lauder Cos. Launches App to Help Visually

The Estée Lauder Cos. Launches App to Help Visually
LONDON — The Estée Lauder Cos. U.K. and Ireland has pulled AR and AI out of gaming and the metaverse to resolve real-world challenges by making a mobile app aimed toward helping visually impaired people apply makeup. The Voice-Enabled Makeup Assistant app desires to help customers apply cosmetics easily and confidently and enable “further self-expression and self-empowerment through their relationship with makeup,” the corporate said Wednesday. Lauder said the app’s “smart mirror” technology is driven by its AR and AI capabilities, and was developed using machine learning. The corporate said it developed the app “while connecting with visually impaired consumers who expressed the necessity for technology that may empower them with more independence to use their makeup with confidence.” VMA uses voice instruction technologies...
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