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25 Sep

H&M Signs On First Global Makeup Artist, Relaunches Color

H&M Signs On First Global Makeup Artist, Relaunches Color
PARIS — H&M has signed on its first global makeup artist — Raoúl Alejandre — as a part of the evolution of its beauty business and in tandem with the relaunch of its color cosmetics collection.  The news comes 4 months after the Swedish fast-fashion retailer unveiled two latest beauty flagships in Oslo.  “Raoúl’s classic yet modern tackle beauty is something we felt really aligned with the brand new direction of H&M makeup,” said Maria Sadowska, global head of assortment at H&M Beauty. “Except for his style, Raoúl is an incredible artist, and we imagine his expertise and artistic vision will take our latest products to the subsequent level.    “Having [makeup] tried and tested by such a respected artist and seeing how...
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23 Sep

Pound Cake Is Bringing Its Inclusive Color Cosmetics to

Pound Cake Is Bringing Its Inclusive Color Cosmetics to
Pound Cake is on the rise. The inclusive beauty brand has inked its first major distribution take care of Ulta Beauty, where its Cake Batter liquid lipstick range will enter greater than 800 doors this October. The expansion marks a full-circle moment for cofounder and chief executive officer Camille Bell, who was a member of the 2022 Ulta Beauty Muse Accelerator class and took home the $1 million grand prize for Pharrell Williams’ Black Ambition pitch competition last winter. “The rationale I began Pound Cake was because I’d go to retailers and never have the option to seek out [makeup] shades that matched me, or they might look different than advertised,” said Bell. After realizing her dilemma was a standard...
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21 Sep

NEW ADEPT COSMETICS Samarian Sunset 4 Looks + Full

NEW ADEPT COSMETICS Samarian Sunset 4 Looks + Full
#adeptcosmetics #samariansunset #indiemakeupbrands That is the brand new Samarian Sunset palette by Adept Cosmetics, which retails for $79 (https://www.adeptcosmetics.com/products/samariansunset). I tested each shade and created 4 looks from the palette, plus provide you with my detailed thoughts on the formula. That is my first Adept video/purchase and I can not wait to share this with you. Is that this palette value it? Watch to seek out out. Chapters: ------------------------------------------------- 00:00 Product Shots 00:25 Swatches 01:06 Look 1 - Neutral Fall Makeup Tutorial 05:45 First Impressions 08:06 Look 2 - Pink Green Pastel Indian Bridal Tutorial 15:06 Look 3 - Orange Samarian Sunset Makeup Tutorial 23:45 Look 4 - Pastel Holochrome Makeup Tutorial 29:47 Samarian Sunset Palette Review For more makeup tutorials, try the playlist at the top. Thanks for watching! 👉🏽 In the...
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