Cosmetics – Page 12 – Beautifaire

17 Sep

Goop Launches Color Cosmetics Balm – WWD

Goop is getting a bit more colourful. While the brand may not seem synonymous with color, Goop is diving into cosmetics with its skin care-infused Colorblur Glow Balm, $34. In true Goop fashion, the brand approached the makeup category through a skincare and wellness-oriented lens. The product, which is available in five sheer but buildable shades, employs sea buckthorn oil, vitamin E and safflower oil to spice up moisture and protect the skin. “The thought was the best way to get that Goop glow and still be delivering skincare,” said Goop beauty director Jean Godfrey-June, noting this launch poses a chance for extra cosmetic products in the longer term. “The formula began from skincare after which adding these great sheer...

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12 Sep

Monat Enters Color Cosmetics With ‘No-makeup Makeup’ Line –

by Beautifaire101

Beauty, Featured

Monat Enters Color Cosmetics With ‘No-makeup Makeup’ Line –

Monat is revving up its category mix with a color cosmetics foray. The direct seller is introducing a skin care-infused line spanning brow gel, concealer, translucent powder, gel-cream blush, bronzer, mascara and liquid lipstick — essentially, mainstays of a “prepare with me” TikTok video. “We focused on what are the products which are actually selling more without delay, to principally create a no-makeup makeup look, which we all know is super trending,” said Zulima Garcia, global senior product development director at Monat Prices range from $28 to $39, and ingredients include vitamin E, melatonin, caffeine and Monat’s proprietary botanical-based oil, Rejuveniqe S. “We don’t wish to position ourselves as a makeup brand because that’s not what we're, so it was necessary...

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24 Aug

Explaining Milani Cosmetics ‘Demonstration’ in ‘Depp v. Heard’ Doc

by Beautifaire101

Beauty, Featured

Explaining Milani Cosmetics ‘Demonstration’ in ‘Depp v. Heard’ Doc

Emma Cooper’s “Depp v. Heard” premiered on Netflix on Aug. 16, quickly rising to the highest of the streaming service’s most watched titles. The three-part docuseries dives into Johnny Depp and Amber Heard‘s defamation trial, which followed Heard’s 2018 op-ed published in The Washington Post that detailed the actress’ allegations of past sexual violence. Within the second episode of the series, “Depp v. Heard” shows how the trial set the web ablaze, creating an intensive discussion that was livestreamed, “memed” and highly promoted on social media. In April 2022, beauty brand Milani Cosmetics joined the talk with a video published on its TikTok account that's now a part of the documentary. “Depp v. Heard” Courtesy of Netflix Milani’s reference to the defamation trial began...

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21 Aug

MAC Cosmetics Launches a Recent Serum Foundation – WWD

by Beautifaire101

Beauty, Featured

MAC Cosmetics Launches a Recent Serum Foundation – WWD

MAC Cosmetics goes big on skin — even on the subject of makeup. The brand’s recent Studio Radiance Serum-Powered Foundation, $46, features an 80 percent serum base and goals to serve because the radiant-finish counterpart to the brand’s longstanding matte Studio Fix Fluid Foundation. The formula is available in 56 shades and taps 33 skincare ingredients corresponding to vitamin E, olive and jojoba oils and a ten percent hyaluronic acid solution. “With this launch, we’re hoping to draw a Gen Z, multiethnic, young Millennial consumer,” said Rachel Lockett, vp of promoting at MAC, noting the brand’s existing foundation consumer skews Gen X — MAC is understood for pigmented products — and that face product sales constitute the most important a part...

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