Cosmetics – Page 13 – Beautifaire

13 Aug

Alix Earle Curates Profit Cosmetics Beauty Bag – WWD

Alix Earle’s go-to “Get Ready With Me” products are hitting shelves in a recent way. The TikTok influencer has partnered with Profit Cosmetics to launch a limited-edition bag of her staple products by the brand, including its cult-favorite Hoola Matte Bronzer, Roller Lash Mascara, 24-HR Brow Setter, a cobranded pair of hair clips and more. Through Sept. 9, consumers can get the bag as a free gift with any Profit purchase exceeding $60 online or in-store at Ulta Beauty. The collaboration marks a primary for Earle, whose beauty product recommendations have long captivated TikTok audiences — and prompted sell-outs in some cases, like with Mielle Organics’ Rosemary Mint Scalp and Hair Strengthening Oil — and who has been harnessing Profit...

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30 Jul

How Milani Cosmetics Is Charming Beauty Lovers – WWD

by Beautifaire101

Beauty, Featured

How Milani Cosmetics Is Charming Beauty Lovers – WWD

Milani Cosmetics chief executive officer Mary van Praag joined the sweetness brand during a difficult time for color cosmetics. It was 2020 amid COVID-19. “The category took a rapid 20 percent decline,” she said. “For a small company, that’s a reasonably large hit. Your inventory is in query, your strategy, your whole innovation strategy is in query.” Fast forward three years and it’s clear that van Praag has all the answers. The manager has turned the business around, rebuilding the basics of the brand in collaboration together with her team and partners. “We’re the one independent brand in the highest 10, meaning that’s not a multinational public company or a conglomerate of brands,” she said of Milani Cosmetics — headquartered in Culver City,...

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4 Jun

MAC Cosmetics Launches Day of Giving to Further Viva

by Beautifaire101

Beauty, Featured

MAC Cosmetics Launches Day of Giving to Further Viva

MAC Cosmetics is taking its annual Viva Glam campaign a step further this yr. Quite than introducing a limited-edition lipstick collection to boost funds for organizations supporting equal rights, the brand will launch a Day of Giving on June 9, during which one hundred pc of all lipstick sales will profit LGBTQ and ladies’s rights organizations. All lipstick sales made online and at freestanding MAC stores (excluding lip glosses, balms, palettes and primers) will count toward the trouble. “Opening up [the campaign] this yr to incorporate over 200 shades of lipstick in all sizes, allows us to broaden our reach and have interesting conversations with even those consumers who might not be aware of Viva Glam,” said MAC’s senior vice...

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8 May