Wrangler has signed a multiyear sponsorship take care of the Academy of Country Music and its Academy of Country Music Awards.
Under the terms of the deal, the Western wear brand will work to advertise rising country artists by presenting a short-form video series to focus on the subsequent generation of singers and their journeys, including the Recent Male and Recent Female Artist of the Yr nominees at this 12 months’s awards being held Thursday. Those artists include Zach Bryan, Jackson Dean, Ernest, Dylan Scott, Nate Smith, Bailey Zimmerman, Priscilla Block, Megan Moronoey, Caitlin Smith, Morgan Wade and Hailey Whitters.
“For greater than 75 years, Wrangler jeans have been synonymous with the country music industry,” said Allen Montgomery, vp of Western and workwear...
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