29
Jun
CREAM Tag
Although Gen Zers were painting dark circles under their eyes as a part of a questionable beauty ‘trend’ earlier this 12 months, it’s fair to say that not everyone wants pronounced, puffy eyebags – whilst a fashion statement.
Now, a ‘miracle’ product is doing the rounds online after a 54-year-old woman who's “very self-conscious” about her under-eye area posted a TikTok applying a firming cream. In under three minutes, her bags seem to fade almost completely, leading viewers to query whether the video was real.
Within the TikTok, which has been viewed over 14 million times, @trinidad1967 applies the formula from a black tube to 1 side of her face for viewers to check the outcomes. “That is probably the most effective...
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Humanrace, the product company cofounded by Pharrell Williams, goes larger on body care.
The brand will introduce the Humidifying Body Cream on its website on Thursday. It's priced at $54 for the total product, and $50 for refills. It's an extension of the brand’s Humidifying Face Cream, one in all its first stock keeping units.
“The Humidifying Face Cream has been a real winner for us,” said Rachel Muscat, Humanrace’s cofounder and president. “We’ve won awards for it and it continues to be one where we have now each female and male consumers coming to us.”
The brand includes snow mushroom extract, which Muscat said works in a different way depending on users’ skin types. The body cream, nevertheless, also includes bakuchiol, a...
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After greater than a decade creating content, YouTube star Claudia Sulewski is launching a brand of her own.
Friday, her self care brand Cyklar launches direct-to-consumer with its first product, Body Cream, $58.
Cyklar founder Claudia Sulewski.
logan mock
“The entire brand is supposed to be genderless,” said Sulewski, who has 2.45 million subscribers on the platform. “It’s inclusive, it’s sustainable, and [those are] the pillars that led the way in which of each decision.”
While Sulewski had done collaborations prior to now, including one with Nordstrom’s private label brand BP., she wasn’t able to do her own thing until about three years ago when she began developing the brand.
“I’ve been making videos online for over a decade and have watched...
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