Creates – Page 3 – Beautifaire

12 Jun

Ssense Creates Ferrari Installation at Montreal Store

The worlds of fashion and motorsports will collide later this week when Ferrari and Ssense partner to advertise the brand as a part of the Canadian Grand Prix, which can be held in Montreal from Friday to Sunday. From Friday to June 29, visitors can stop by the Ssense store in Montreal to immerse themselves in a specially designed Ferrari experience. The shop is installing a light-weight display that is meant to duplicate the sensation of racing through a tunnel. The space will even feature a V-8 engine suspended in midair that was created for the Ferrari California T automobile in 2014. The installation also includes archival video footage on large flat screens showing the history of the Ferrari brand, from the...

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19 May

Puma Creates Collection With Peloton’s Olivia Amato

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Fashion, Featured

Puma Creates Collection With Peloton’s Olivia Amato

Olivia Amato has turn out to be well-known for the one-shoulder sports bras she leads classes in for her devoted followers on Peloton. So it’s not surprising that Puma included that form of sports bra as a part of the primary apparel collection it created for Amato. Although the trainer has been an envoy for the brand since late 2021, that is her first signature collection. The Puma x Olivia Amato collection, which is designed to be worn on the gym or on the road, features a varsity jacket, an oversize vintage-inspired bomber with contrasting sleeves, a cropped running top and running tight — and after all, sports bras — that are emblazoned together with her initials in addition to Puma’s well-known jumping...

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28 Apr

Atelier Montex Creates Ceremonial Curtain for Kabuki Actor’s Debut

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Fashion, Featured

Atelier Montex Creates Ceremonial Curtain for Kabuki Actor’s Debut

CURTAIN RAISER: Paris-based specialty embroiderer Atelier Montex has worked with French contemporary artist Xavier Veilhan on the behest of Chanel to create the backdrop for the formal naming ceremony of actor Maholo Terajima, the primary French-Japanese kabuki performer. The ten-year-old actor, who began his profession aged 4, will take the stage name of Onoe Maholo I on Tuesday, when he makes his debut in a play titled “Oto Kiku Maholo no Wakamusha” (or Maholo, the young warrior of Otowaya in Japanese), at Tokyo’s Kabuki-za theater as a part of the Danjuro-Kikugoro festival or “Dankikusai” that runs until May 27. The monumental traditional “iwai maku” curtain that spans the length of the stage features an abstract pixelated motif alongside Terajima’s name and...

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13 Apr

EXCLUSIVE: Saint Laurent Creates Film Production Subsidiary

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Fashion, Featured

EXCLUSIVE: Saint Laurent Creates Film Production Subsidiary

Taking its penchant for film to a recent zenith, Saint Laurent has established a subsidiary dedicated to the full-fledged production of flicks, WWD has learned. Saint Laurent Productions will make its debut on the Cannes Film Festival next month with two shorts among the many official selection: “Strange Way of Life” by Pedro Almodóvar, and one other to be announced at a later date. The Kering-owned fashion home is billing itself as the primary to establish a registered subsidiary to supply movies, fairly than merely funding them — or dressing its stars. While Saint Laurent-produced movies are sure to bring additional visibility to the brand and its aesthetic, they won’t be so-called “fashion movies” and it is known the subsidiary’s intention is to...

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