Creative – Page 5 – Beautifaire

3 Jul

South Africa Shopping Center Gets Creative With Help From AI

CRASHING THE SYSTEM: How AI will transform fashion — in addition to just about every other sector — is a matter of great discussion worldwide. But executives on the Johannesburg’s Sandton City Shopping Center in South Africa are exploring just that with a latest tech-driven ad campaign. The digital campaign plays off last yr’s “City of Icons” campaign, which highlighted tried-and-true wardrobe staples just like the Little Black Dress, sunglasses, trenchcoat, denim, hoodie, suit, shoes, sunglasses handbags and lipstick. This time around there are AI-generated iterations of these things and other styles meant to magnify the campaign’s futurism theme. The photographs juxtapose a model wearing a particular item similar to a hoodie with one created using a Midjourney Bot on Discord. This...

0 Comments

3 Jul

#nails #nailart #craft #creative #asmr #viral #blogger

by Beautifaire101

Nails

...

0 Comments

2 Jul

EXCLUSIVE: Becky G Named Creative Director of Swimwear Brand Gonza

by Beauty Tips

Fashion, Featured

Becky G has been named creative director of swimwear brand Gonza. The 26-year-old singer and actress, born Rebbeca Marie Gomez, has released fashion collaborations up to now, but this marks her first title as creative director. She succeeds Fancy Gomez. “I’m thrilled to be joining Gonza as its creative director and embark on this recent journey,” Becky G told WWD in a press release. “I had no doubts in taking this chance knowing that the brand actively seeks to uplift Latin creatives across its entire business model. I hope each bit I create becomes an armor of strength that captures the essence of summer and fuses it with confidence and self-expression.” Launched in June 2021 by chief executive officer Ryan Horne, Gonza designs utilize...

0 Comments

19 Jun

Michelle Ochs Named Creative Director of Hervé Léger

by Beauty Tips

Fashion, Featured

Michelle Ochs Named Creative Director of Hervé Léger

There's a changing of the design guard at Hervé Léger. Michelle Ochs, who designed the luxurious womenswear collection, Et Ochs, has been tapped as the brand new creative director, taking up from Christian Juul Nielsen, who held the post since 2018. Nielsen plans to give attention to his own label, Aknvas, a complicated contemporary line that he launched in 2019. “Hervé Léger is a historic fashion house. I'm honored to steer the team on this next chapter and make my mark on this iconic brand,” said Ochs, who will oversee all creative elements of the brand’s dresses and sportswear collections. Melissa Lefere-Cobb, senior vice chairman and division head at Hervé Léger, which is a component of Centric Brands, said about Ochs:...

0 Comments