Credentials Tag

Swedish label J.Lindeberg is polishing its fashion credentials with the launch of a three-month summer pop-up at Harrods this week. The 280-square-foot space will offer a number of the summer holiday collection, which is inspired by the colourful spirit of Miami and the laid-back atmosphere of the Swedish west coast. The space is accompanied by a window display featuring two melting purple coconut trees, with a blue polo shirt and a pair of zebra shorts hanging on one among them. Hans-Christian Meyer, chief executive officer of J.Lindeberg, said activations with key fashion players like Harrods present “an amazing opportunity to bring our brand to life and showcase our latest collection at one among the world’s most prestigious retail destinations.” Under the leadership of...