Fashion on the mall is beginning to look so much higher, due to recent energy and marketing initiatives at two of America’s major retail chains.
On a cold day just before Thanksgiving, a gaggle of well-heeled L.A. women were rushing racks of J. Crew feather-trimmed cotton poplin shirts, vivid yellow bouclé jackets, pink velvet blazers and black crystal-covered satin pouch bags, because the brand’s women’s creative director Olympia Gayot looked on nearby.
They weren’t at a store, but moderately the tony private club San Vicente Bungalows, where the brand hosted a gifting suite and Gayot hobnobbed with Diane Keaton, Amy Adams, Elizabeth Banks and Ali Wong as they picked up goodies on the event, which was organized by influencer marketing agency...
Continue reading
0 Comments
