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Crisis Tag

19 Jan

#sponcon: How beauty influencers are experiencing a crisis of

Once seen as a real alternative to traditional promoting, influencer marketing has experienced an authenticity crisis within the last yr. But how is the industry moving forward in a bid to maintain consumers buying in? Kylie Jenner’s recent expansion into skincare caused a stir. Not specifically for the products themselves—which had mixed reviews, walnut scrub notwithstanding—but for a tutorial during which Jenner demonstrated her use of the Kylie Skin Foaming Face Wash. The short video featured Kylie using the cleanser for lower than 10 seconds on her face before drying off with a towel, only to depart it soiled with heavy foundation stains. To top it off she used a pink floral filter...
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20 Nov

Contained in the rising ‘muscle dysmorphia crisis’ amongst young

Defined as a preoccupation with one’s perceived lack of muscularity, muscle dysmorphia is becoming increasingly prevalent, causing what experts are calling a ‘silent crisis’ in men’s mental health Like many boys within the 90s, Jonathon Freelove played with motion figures. He-Man, Ninja Turtles and ThunderCats were his favourites. While the characters were imaginary, he knew one a part of them resembled the human world: their torsos. Swollen biceps and defined abdominal muscles on the plastic figurines were his first introduction to what masculinity and the male physique could seem like.  By adolescence, the seemingly flawless, God-like Arnold Schwarzenegger and Rocky Balboa were his idols. He would pick up his father’s copies of Men’s Health...
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29 Oct

Beauty gap: how the price of living crisis is

As we re-evaluate our spending and kind our purchases into needs and needs, beauty can feel hard to put “I’ve stopped getting acrylics, sunbeds and haircuts. I used to get my nails done every month, and get balayage done. Now I’m giving myself haircuts and doing my very own nails because there’s just no way I can afford it anymore,” says 24-year-old communications consultant Siobhan Fitzsimons. “It’s heartbreaking to be working so hard and in real terms to be earning less money than I did once I first left uni. I’m living in my overdraft, and once I’ve been paid I believe ‘oh I’ll treat myself and get nails done’ after which I...
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29 May

Pfizer’s Dr. Albert Bourla on Leadership, Agility in Crisis

After overseeing the event of a coronavirus vaccine in record time, Dr. Albert Bourla, chairman and chief executive officer of Pfizer Inc., isn't any stranger to driving progress at lightning speed. On the 2023 WWD Beauty CEO Summit, in conversation with Jenny B. Nice, executive editor, beauty, WWD and Beauty Inc, Bourla recounted the vaccine creation process through the early days of the COVID-19 pandemic, in addition to the changes it caused at Pfizer. “What makes differences within the culture are the unwritten rules. It's the mindset that individuals are having in the meanwhile,” Bourla said. “Once I took over the corporate, it was in very good condition, my predecessors had done a implausible job. My transformation was to position the corporate...
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