Crisis – Beautifaire

14 Apr

Eau de Cologne Sells Out in Turkey Amid Coronavirus

While many countries saw their stock of hydroalcoholic gel plummet as soon because the coronavirus hit, Turkey had a run on one other style of product: eau de cologne. There, eau de cologne isn’t traditionally used as men’s scent. Relatively, its historical purpose has been as a hand sanitizer, because of its high — 80 percent — alcohol content, explained Ahu Sendilmen, global and Turkey service leader, consumer panels and member at Ipsos market research company. When people visit friends’ homes, for example, eau de cologne is commonly proffered to scrub hands, and up to now it was on offer in buses on routes through the provinces, alongside treats to eat. Turkey’s Ministry of Health announced the country’s first case of COVID-19 on March...

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19 Jan

#sponcon: How beauty influencers are experiencing a crisis of

by Beauty Tips

Beauty, Featured

#sponcon: How beauty influencers are experiencing a crisis of

Once seen as a real alternative to traditional promoting, influencer marketing has experienced an authenticity crisis within the last yr. But how is the industry moving forward in a bid to maintain consumers buying in? Kylie Jenner’s recent expansion into skincare caused a stir. Not specifically for the products themselves—which had mixed reviews, walnut scrub notwithstanding—but for a tutorial during which Jenner demonstrated her use of the Kylie Skin Foaming Face Wash. The short video featured Kylie using the cleanser for lower than 10 seconds on her face before drying off with a towel, only to depart it soiled with heavy foundation stains. To top it off she used a pink floral filter...

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20 Nov

Contained in the rising ‘muscle dysmorphia crisis’ amongst young

by Beauty Tips

Beauty, Featured

Contained in the rising ‘muscle dysmorphia crisis’ amongst young

Defined as a preoccupation with one’s perceived lack of muscularity, muscle dysmorphia is becoming increasingly prevalent, causing what experts are calling a ‘silent crisis’ in men’s mental health Like many boys within the 90s, Jonathon Freelove played with motion figures. He-Man, Ninja Turtles and ThunderCats were his favourites. While the characters were imaginary, he knew one a part of them resembled the human world: their torsos. Swollen biceps and defined abdominal muscles on the plastic figurines were his first introduction to what masculinity and the male physique could seem like. By adolescence, the seemingly flawless, God-like Arnold Schwarzenegger and Rocky Balboa were his idols. He would pick up his father’s copies of Men’s Health...

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29 Oct

Beauty gap: how the price of living crisis is

by Beauty Tips

Beauty, Featured

Beauty gap: how the price of living crisis is

As we re-evaluate our spending and kind our purchases into needs and needs, beauty can feel hard to put “I’ve stopped getting acrylics, sunbeds and haircuts. I used to get my nails done every month, and get balayage done. Now I’m giving myself haircuts and doing my very own nails because there’s just no way I can afford it anymore,” says 24-year-old communications consultant Siobhan Fitzsimons. “It’s heartbreaking to be working so hard and in real terms to be earning less money than I did once I first left uni. I’m living in my overdraft, and once I’ve been paid I believe ‘oh I’ll treat myself and get nails done’ after which I...

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