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7 Oct

Ulta Beauty’s Michelle Crossan-Matos Talks Wellness, Joy – WWD

Ulta Beauty’s wellness assortment isn’t just doing well — it’s convalescing. “We make wellness accessible and we democratize it. We’re in all 50 states across the country, we serve each beauty enthusiast on the market,” said Michelle Crossan-Matos, the retailer’s chief marketing officer, in conversation with Jenny B. Fantastic, executive editor, beauty, WWD and Beauty Inc. “Our mission is to take the guesswork out of wellness and to assist people understand their very own wellness journey.” Crossan-Matos outlined the retailer’s game plan for tackling wellness needs, which starts with the buyer. “The business is booming, the expansion has been incredible — hence why we keep expanding,” she said. “We take cues from the communities we serve. We see how they need this to be far...
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18 Jan

Ulta Beauty Names Michelle Crossan-Matos Chief Marketing Officer –

Ulta Beauty has named Michelle Crossan-Matos chief marketing officer. Crossan-Matos, who began Monday, will oversee all integrated marketing, loyalty, creative operations, store design, public relations, consumer insights and media activities, the corporate said in a press release. “Joining a company of Ulta Beauty’s caliber is an incredible opportunity for me, professionally and personally. As a beauty enthusiast myself, I couldn't be more excited to deliver on the brand’s mission and tap even further into the superpowers of this category,” said Crossan-Matos in a press release. Most recently, Crossan-Matos was the chief marketing, citizenship and communications officer at Samsung Electronics America, where she was chargeable for the corporate’s U.S. consumer and business-to-business marketing and communications strategy and oversaw corporate citizenship and...
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